You have a successful webshop and sell products from multiple brands. You see the revenue growing yearly, have implemented a clever personalization strategy and created a loyal customer base.

Great, isn’t it? So you’re done and just need to maintain the momentum?

With Retail Media you have the option to get more out of your shop and add an additional revenue stream by letting your suppliers ‘bid’ on promoted placement in your search results.

In this session, Brian from Relewise would like to discuss the opportunities and challenges of using Retail Media in your webshop, such as implementation complexity, supplier management (including handling objections) and pricing strategy.

Do you see it as a great opportunity or a bridge too far?