Customer loyalty drives long-term success by fostering trust, repeat business, and advocacy through personalized experiences, rewards, and meaningful brand relationships.

However, if we talk about loyalty we often revert to coupons, reductions and points. That is not what loyalty is. Loyalty is an output, everything else just means to an end.

Discover with Marcus Hadfield, Apadmi’s Chief Strategy Officer, what truly drives loyalty and how is it being shaped by great customer experiences.

Drawing insights from the latest Apadmi Digital Loyalty Survey, this session will unveil key trends shaping the loyalty landscape and the biggest challenges brands face today.