Connect: The challenges (and opportunities) of B2B personalization
Many B2B companies understand the need for personalization. Their customers expect more than just quality products and the right price. They want a seamless, tailored shopping experience that truly understands their context and anticpates to their needs. But why are so many B2B organizations struggling to get started?
In this session, Brian will address some of the key challenges that stand in their way and how it affects the business outcomes. Relewise will share some examples and discuss what it can bring to your organization.
Let's connect!
Brian Holmgård Kristensen
Brian Holmgård Kristensen is the Chief Product Officer and Co-founder of Relewise, a company he established in 2020 alongside Ronnie Balle and Sune Hansen. Relewise specializes in developing software to enhance the digital shopping experience for end-users.
With a wealth of large e-commerce projects on his resume, his focus is always on developing solutions that meet both the end user and the business' needs.
Before founding Relewise, Brian served as a Senior Developer at Vertica A/S, focusing on web-based solutions. He also co-founded the Aarhus .NET User Group, contributing to event planning and organization.