Roundtable: Unlock the power of user-generated content to drive business growth
User-generated content (UGC) isn’t just content—it’s a growth engine that builds trust, influences decisions, and drives real business impact. Consumers actively seek out authentic experiences, real opinions, and customer content before engaging with a brand, making UGC essential across every touchpoint.
In this Bazaarvoice Connect Session, we’ll explore:
- How leading brands activate UGC at scale to enhance engagement and credibility.
- How to turn customers into brand advocates by fostering authentic content creation.
- How to maximize UGC across channels—from social to digital to in-store—to drive measurable results.
Expect fresh insights, industry best practices, and a discussion on how brands are evolving their UGC strategies to connect with consumers and drive growth.
Jurre Verhoeven
Jurre Verhoeven is the Commercial Lead Benelux at Bazaarvoice, based in Amsterdam, Netherlands. He helps brands maximize the impact of user-generated content to drive engagement, trust, and business growth.
Before joining Bazaarvoice, Jurre spent over three years at Google as Senior Account Executive for Retail & E-commerce, advising top brands on digital marketing and commerce strategies. With a strong background in retail and digital advertising, he is passionate about helping brands connect with consumers through authentic content.