Roundtable: Omnichannel without Mobile is like chasing Road Runner
Omnichannel marketing is the holy grail of customer experience, seamlessly integrating touchpoints to create personalized, consistent, and conversion-driven brand interactions.
Everyone in marketing or commerce is chasing it. Foolishly so, because without an excellent mobile experience it is useless. Or at least that’s what Coen Doolaard will have you believe. And he sells Mobile Experiences. So, not entirely objective.
However, he has valid point. Without the palm of your customer all other channels are meaningless. Or not? Let’s discuss!
Coen Doolaard
With 15 years+ in the digital industry, Coen has helped brands navigate the fast-paced world of digital experiences. Combining consultative selling with a deep understanding of creative, strategic, and technological challenges, he has worked with marketing leaders and executives to craft innovative, results-driven solutions. His expertise spans mobile app development, digital platforms, programmatic advertising, and emerging technologies like AR/VR. A frequent speaker at industry events, he is passionate about how mobile sits at the heart of omnichannel success—transforming customer journeys and driving real business impact.