Roundtable: From ratings and reviews to revenue: Scaling user-generated content across retail
In today’s competitive marketplace, user-generated content (UGC), especially ratings and reviews, is a critical driver of trust, visibility, and business growth.
This session will focus on how brands can collect, manage, and distribute customer feedback to build brand credibility, increase product discoverability, and drive sales across retail channels. Participants will discuss strategies for scaling UGC, leveraging ratings and reviews to enhance customer engagement and boost revenue. The session will encourage the exchange of insights, challenges, and solutions for making customer feedback a powerful growth engine.
Thierry Samson
Thierry Samson is the Senior Client Success Director at Bazaarvoice, helping brands and retailers harness user-generated content to build trust, drive engagement, and enhance the customer experience. With over a decade at Bazaarvoice, he has led Voice of Customer programs, enabling businesses to activate and scale authentic consumer content across digital and retail channels.
Prior to Bazaarvoice, Thierry spent 12 years at Forrester Research, advising brands on digital strategy, customer engagement, and marketing innovation. With deep expertise in e-commerce, consumer behavior, and content-driven commerce, he helps businesses turn customer insights into measurable growth. Based in Amsterdam, Netherlands, Thierry is a recognized industry speaker on customer-centric strategies and digital transformation.