Connect: Paint the future: achieving content differentiation at scale
In today's digital landscape, cross-channel, personal, and relevant content experiences have become the standard customer expectation. Companies are challenged to deliver always-on, impactful content in an international and omnichannel environment.
Join Full Force Digital for the "Paint the Future" session where they delve into how building a solid technology foundation is crucial for achieving content differentiation ambitions. Discover insights from the AkzoNobel case study and their foundational technology transformation plan, which drives brand equity and provides the much-needed scale in both B2C and B2B sectors.
Their expert speaker, Joris Vollebergh, VP Digital Commercial Solutions, will guide you through the content, organization, and technology roadmap that underpins successful differentiation.
Join to see how you too can paint the future of content differentiation and stay ahead in the competitive digital world!
Joris Vollebergh
Joris Vollebergh is a seasoned digital transformation leader with extensive experience driving commercial growth and customer experience improvements across global markets. Currently serving as VP Digital Commercial Solutions at AkzoNobel, Joris leads a global team in optimizing digital strategies and omni-channel customer engagement. His innovative approach has resulted in a significant increase in digital commerce revenue and operational efficiency, earning industry recognition, including the prestigious Frost & Sullivan "Global Digital Transformation in Coatings" award.
With a strong background in business transformation, strategy development, and scaled agile frameworks, Joris has held various leadership roles at companies like Liberty Global and BT Global Services. He combines a passion for data-driven insights with a focus on customer-centric solutions.
Eric van der Hoeven
Eric van der Hoeven is Founding Partner and Digital Accelerator at FULL FORCE DIGITAL, a boutique digital transformation company founded in 2019. With over 25 years of experience in (digital) marketing, (e-)commerce, and management of business models, Eric has a passion for connecting business, strategy, and organization with content, data, and technology.
At FULL FORCE DIGITAL, we create and deliver innovative customer-centric digital business designs that drive growth and conversion for our clients. We are highly skilled professionals with a proven track record of getting things done. We lead, design, and orchestrate your content value chain using our unique concepts and tools. We become part of your team and deliver the change on your behalf, phasing ourselves out over time. We are working with customers like Heineken, AkzoNobel, Rituals, Danone, and Louwman.