Connect: Unlock the power of user-generated content to drive business growth
User-generated content (UGC) isn’t just content—it’s a growth engine that builds trust, influences decisions, and drives real business impact. Consumers actively seek out authentic experiences, real opinions, and customer content before engaging with a brand, making UGC essential across every touchpoint.
In this Bazaarvoice Connect Session, we’ll explore:
- How leading brands activate UGC at scale to enhance engagement and credibility.
- How to turn customers into brand advocates by fostering authentic content creation.
- How to maximize UGC across channels—from social to digital to in-store—to drive measurable results.
Expect fresh insights, industry best practices, and a discussion on how brands are evolving their UGC strategies to connect with consumers and drive growth.
Ed Hill
Ed Hill is responsible for Bazaarvoice in EMEA, where his focus is equipping and enabling his teams to support a network of thousands of brand and retailer clients to drive high-scale customer acquisition, lifetime value, and brand impact at scale. Ed is passionate about working with Bazaarvoice customers and their ecosystems to fuel their business growth through social commerce, with a particular focus on harnessing the voice of their customers, especially as we see a power shift from B2C to C2B marketing.
Prior to Bazaarvoice, Ed spent 20 years in the enterprise software and consultancy industry working with global clients to deliver innovation and business transformation.