Connect: From data, to luxury, to loyalty
In the world of luxury, loyalty is not just about rewards—it’s about recognition, personalization, and crafting moments that feel effortless yet extraordinary. Bart Verspuij, Senior CRM Marketer at De Bijenkorf, has mastered the art of turning data into deep, lasting customer relationships. In this keynote, he will unveil how data-driven insights can elevate customer experience beyond transactions into meaningful, emotional connections. And thus, into customer loyalty.
Bart is supported by Mark Collin (ex-Yoox-Net-A-Porter Group / Richemont).
Bart Verspuij
Bart is a strategically-oriented Senior CRM Marketer with extensive experience in enhancing customer experience and brand loyalty within the luxury segment. As a specialist at De Bijenkorf, he combines data-driven insights with creative strategies to place their members at the heart of every marketing campaign.